"(not) video dump" emerges as kyu's social media campaign that challenges and redefines video dumping - the practice of sharing multiple casual, unedited videos in succession. While celebrities and influencers post memories from their camera rolls as a way to appear more authentic, kyu sees these seemingly casual moments as potential Gentens - pivotal points that have the power to shape our personal narratives and identity.

In today's culture of constant content sharing, we often treat our recorded memories like fast fashion - quickly captured, hastily shared, and swiftly forgotten. Through this campaign, kyu encourages a more intentional relationship with our recorded memories. Rather than sharing multiple clips in rapid succession, it invites us to recognize the inherent value in everyday moments. These might be quiet conversations, spontaneous laughter, or seemingly ordinary experiences. Yet they carry deep personal meaning. This isn't about rejecting the casual nature of these moments, but rather acknowledging their potential to become cornerstones of our personal history.

At its core, "(not) video dump" suggests that true value lies not in the volume of content we share, but in the depth of connection each captured moment creates. Often, the most meaningful memories can be found in moments that might have once been relegated to casual dump posts. Through kyu, every memory becomes an opportunity to create a Genten - a point of reference that helps define who we are and what matters most to us.